Planet Hollywood

Planet Hollywood International Inc. (stylized as planet Hollywood, planet Hollywood observatory and ph) is a themed restaurant chain inspired by the popular portrayal of Hollywood. The company is owned by Earl Enterprises corporation. Earl Enterprises was founded by Robert Earl. It was launched in New York City on October 22, 1991, with the backing of Hollywood stars Sylvester Stallone, Arnold Schwarzenegger and Bruce Willis. The actors recruited were paid for their appearances and endorsements through an employee stock ownership plan. Further celebrity endorsement included actors Demi Moore, Whoopi Goldberg, Jean-Claude Van Damme, Don Johnson, Cindy Crawford, Melanie Griffith, Tom Arnold, Wesley Snipes, and Danny Glover; director John Hughes; and comedian Roseanne Barr; and The Beatles drummer Ringo Starr.